Jim Purcell, left, is the 2011 Coca-Cola Cowboy, an award given by the Silver Spurs Riding Club to its most dedicated male volunteer members. At center is Henry Kempfer, this year's Silver Spurs Rodeo Big Boss, and at right is Sandra Purcell, Jim's wife, who received the club's 2011 Lifetime Achievement Award, given to the most dedicated female member. The awards were presented Jan. 20 at the club's headquarters in Kenansville. See the 2011 rodeo and fair section published Feb. 12 by the Osceola News-Gazette for a story on the Purcells.