With soccer fever at an all-time high in the U.S. following the World Cup, Premier League club Brighton & Hove Albion is hosting an official watch party in Kissimmee at the Wharf on Sunset Walk on Sunday, Aug. 23 from 8 a.m.-noon for their season-opening match against Aston Villa as a part of the Premier League’s nationwide U.S. “Coast to Coast” campaign.
The event kicks off with a complimentary pre-game breakfast and brunch buffet provided on behalf of Experience Kissimmee, Brighton's official travel destination partner. This will be followed by a high-energy "March to the Match" fan walk to build excitement leading into kick-off. Supporters can enjoy a full suite of family-friendly entertainment throughout the venue, including live caricature artists, a photo booth for matchday memories, and opportunities to win signed club merchandise and exclusive giveaways.
The watch parties and events will create a unique start to the new season, bringing fans closer to Premier League clubs while building on the success of the 2025/26 Premier League season, which was the most-watched ever in the United States across the NBC Broadcast Network with an average total audience of 1.2 million viewers.
"Coast to Coast" will celebrate the opening weekend of the 2026-27 Premier League season by bringing the excitement of Premier League matchdays, club culture and fandom directly to fans in the U.S.
