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For generations, Big Tobacco has peddled addiction, conveniently masking it with additives like artificial menthol.
It’s time to unite our voices to call for a change that could save millions of lives in the generations to come. We can work together to craft a future without dangerous menthol additives in cigarettes, preventing people from starting to smoke and supporting people across our state who are ready to quit.
For generations, Big Tobacco has peddled addiction, conveniently masking it with additives like artificial menthol.
Menthol can be great when added to things like candies or chewing gum, but when smoked in tobacco, the combination can prove deadly.
Studies show flavorings like menthol make it easier to start smoking, harder to quit and make the products more appealing to children and young smokers. Menthol in cigarettes also allows the lungs to expand further and allows more of the toxic and cancer-causing chemicals to be absorbed into the body, which can lead to addiction, disease and death.
Did you know more than one-third of all cigarettes sold today in this country contain menthol? While adding menthol flavoring to cigarettes goes back 100 years, it has never made up that percentage of cigarettes sold to smokers. A recent study found menthol cigarettes were responsible for over 10 million new smokers across the country from 1980-2018, resulting in three million life-years lost and 378,000 premature deaths.
Menthol is directly responsible for slowing the national decline in the smoking rate. Studies show the smoking rate could be reduced by 15% if menthol cigarettes were no longer available, and an estimated 650,000 lives could be saved. Removing menthol from cigarettes would be especially effective in improving the health of Florida’s populations that use these products at higher rates than the general public. With tobacco use being the leading preventable cause of death in Florida, action is already underway locally to make a difference. Tobacco Free Osceola Partnership is educating youth and community groups about the health impacts of menthol tobacco products and the benefits of eliminating menthol from tobacco products.
Let’s face it - when it comes to menthol, it’s not cool. And now is not the time to sit back and accept it. Support your community by educating yourself about menthol and finding local partnerships to help clear the air for generations to come. If you’re ready to make a difference, find out what Tobacco Free Osceola Partnership is doing about menthol and how you can help.
Williams and Hayes are on the Leadership Board for Tobacco Free Osceola Partnership.
