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Following a nearly two-year process, including a pandemic pause, the Kissimmee/Osceola County Chamber of Commerce has completed a rebranding initiative led by an all-volunteer task force. -
The new look, and name in some places, of The Osceola Chamber’s area councils. GRAPHIC/THE OSCEOLA CHAMBER
If you do business with one of the local Chambers of Commerce … notice anything different?
The Kissimmee/ Osceola County Chamber of Commerce released the results of a two-year rebranding initiative. It is now known as the shorter, simpler “The Osceola Chamber,” complete with a new logo.
The rebranding also includes new logos and color schemes for the Chamber’s eight area councils and its 501(c)3 arm, The Chamber Foundation.
The process wasn’t as easy as just changing a new and a couple logos. The process saw a pandemic pause and included member and community surveys, focus groups, and one-on-one interviews, as well as a site visit and familiarization tour, as part of a research process that would ultimately lead to a new DNA statement (shorthand for an organization’s culture and strategy) and the basis for creative rebranding.
Following a nearly two-year process, including a pandemic pause, the Kissimmee/Osceola County Chamber of Commerce has completed a rebranding initiative led by an all-volunteer task force under the leadership of 2020-2021 Board Chair Adrianna Sekula, who handed off the gavel to Kevin Crain earlier this year. The rebranding task force worked closely with North Star Place Branding & Marketing to select the name “The Osceola Chamber” and a new logo, color scheme, and strapline to complete the look.
The Osceola Chamber President/CEO John Newstreet called the simplified new name, “More memorable and more encompassing of the areas served by The Osceola Chamber.
“The addition of ‘The’ creates a strong sense of ownership and importance for the Chamber community-wide. Going forward, The Osceola Chamber will do business under this new name as a d/b/a,” he said.
Two other pieces come with the rebrand: a new website, www.theosceolachamber.com, and a new message in the strapline: “Business Works Better Together,” which the Chamber calls, “A straightforward sentiment that clearly states that The Osceola Chamber and its membership group help improve business results and relationships … This fits nicely with The Osceola Chamber’s continued mission to be ‘Champions for Business and the Osceola Community.’”
As for the color scheme, “The primary palette is developed around blue tones that portray strength, stability, and confidence, and rounded out with secondary tones that include some stimulating colors (orange and greens) for an active and forward-looking feeling …
Tertiary shades are included to distinguish the Chamber’s eight area councils.”
Each area council has a brand-new logo. A few area councils have undergone a slight name change—for instance, the Osceola Resort Area Council (ORAC) will now be known as The Hospitality & Tourism Council.
Former Chair Sekula summed it up the changes.
“The Osceola Chamber Rebranding Taskforce and Creative Committee are proud to showcase the outcome of the chamber’s rebranding initiative,” she said. “Together, with the community, we believe we created a look that showcases a feeling of forward momentum and bold movement that portrays strength, stability, and confidence.”
The Osceola Chamber will continue over the coming weeks to roll out more enhancements to look forward to in the future.
Information for this report provided by The Osceola Chamber.
