It’s official. ICON Orlando 360 has rebranded again. The new name? ICON Park. 

With a pretty quiet rebranding process, it doesn’t seem like there are many other big changes coming to the Orlando attractions area just yet. 

icon park

First known as the Orlando Eye, the 400-foot observation wheel at ICON Park was rebranded to note its sponsorship by the Coca-Cola Company and named the Coca-Cola Orlando Eye in 2016. Just two years later, in May 2018, it was renamed ICON Orlando in part of the ICON Orlando 360 rebranding. Now, it is called The Wheel. 

There has not been any noted change in any of ICON Park’s other main attractions, including Madame Tussauds, SKELETONS: Museum of Osteology, 7D Dark Ride Adventure, Arcade City, Pearl Express Train, Orlando StarFlyer and SEA LIFE Aquarium. 

For more information about ICON Park, visit