Another new business has opened at Margaritaville Resort Orlando’s Sunset Walk… And this one’s pretty sweet.

IT’SUGAR is your one-stop candy shop for all things sugary. The modernized candy store features a unique selection of treats that you won’t typically find anywhere else. For example, a selection of timeless candies such as Satellite Wafers, Candy Cigarettes, Cow Tails, Razzles and more. 

Some of IT’SUGAR’s most popular treats are The World’s Largest Box of Nerds, 5-pound gummy bears and marshmallow-only cereal. The inventory even includes cocktail-inspired gummies for adults — or kids. 

“Our latest, super popular, candy offering is ‘Beary Buzzed,’ a line of cocktail-inspired (non-alcoholic) gummy bears,” IT’SUGAR Marketing Manager Camille Cohen told the News-Gazette. This line of gummy bears comes in flavors like Cosmopolitan, Cola & Rum, Gin & Tonic, Limoncello, Maple Bourbon, Mimosa, Margarita, Pina Colada and Strawberry Daquiri. For $9.99, guests can make their own candy cocktail mixes in-house, in a Beary Buzzed shaker to take home.

In addition to concocting very gummy recipes, guests can indulge in a number of other candies — like a giant serving of Swedish Fish, a 2-pound Rice Krispies Treat, or even a serving of Snickers that measures to one yard.

Novelty gifts are also available for purchase, so you can get that special someone, your family or friends something from the collection of Saturday Night Live-inspired or Stranger Things-inspired candy. (Both of these collections are only available at IT’SUGAR locations.) 

Other merchandise includes candy-flavored lip balm, snack-inspired socks, keychains, mugs and a full line of Pusheen merchandise — like candies and plush dolls. 

And just in case you’re feeling crafty and want to whip up your own treats at home, the store features DIY kits for gummy bears and gummy worms. The kits include the bear or worm silicone tray molds, a dropper, two different flavor mixes (cherry and blue raspberry) and a gelatin mix. 

IT’SUGAR was founded in 2006 by the creator of FAO Schweets and co-creator of Dylan’s Candy Bar. The man behind the company is Jeff Rubin, and Cohen said his idea for IT’SUGAR was to “create an environment that fosters the greatest feeling of happiness and humor.”

“IT’SUGAR is an escape from the everyday life,” she said. “Upon entering the store, customers will feel free to dance like no one’s watching, laugh out loud and indulge in the hundreds of confections and novelty products that IT’SUGAR is known for.”

IT’SUGAR now has 100 stores across the nation, and is known to be the largest specialty candy “retailtainer” (retail entertainer) in the world. 

“With Margaritaville as our third Orlando location, we have learned that there is no better place for the world’s largest specialty candy retailer than the theme park capital of the world,” said Cohen. “Our store caters to people of all ages looking for a place to leave their troubles behind and immerse themselves in a playground of candy, humor, and unique gifts.”

For more information about IT’SUGAR, visit

IT’SUGAR’s Kissimmee location is in Margaritaville Resort Orlando’s Sunset Walk shopping center — 3230 Margaritaville Blvd., Suite E140. 

Store hours are Sundays from noon to 9 p.m., Mondays through Thursdays from 11 a.m. to 9 p.m., and Fridays and Saturdays from 11 a.m. to 11 p.m.

For more information about Margaritaville Resort Orlando and its Sunset Walk shopping plaza, visit