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Tech TV: Fullscreen on demand set to debut

Posted on Wednesday, April 6, 2016 at 10:35 am

By Peter Covino

A&E Editor

The crowded video-on-demand market is about to get more crowded.

Fullscreen, a partnership between AT&T and The Chernin Group, will launch on April 27.

According to information from Rapid TV News, it will  be the world’s first video membership experience programmed for the social-first generation. That means their target audience is the 13 to 30 age group.

The ad-free subscription service will feature scripted and unscripted originals, acquisitions and an exclusive slate from leading creators.

Fullscreen adds that the service has been built for audiences expecting immersive and engaging entertainment, from ‘gossipers and geeks to rebels and revolutionaries’. The company says that it will feature fresh content daily, including playlists from favorite creators, search by mood, social media content creation tools and more.

Initially, it will feature more than 800 hours of content and will be available anytime, anywhere at and via iPhone, iPad, select Android Phones and Chromecast for $4.99 per month.

That is significantly cheaper than on-demand rivals Netflix or Amazon.

“This is for an audience that we know and love — a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars,” explained Fullscreen founder and CEO George Strompolos. “We’ve created something special for them that feels more in tune with the way they want to experience great entertainment.”

Of course, you don’t have to watch on a tablet or phone if you have Chromecast, Google’s plug-in, that syncs applications to your TV screen.

That market already has several free, ad-driven, on-demand applications, like Crackle, Snag Films and Tubi TV. You really should add them, especially if you have Chromecast or Roku. There is always something to watch, new or old, and it is cost-free, though the commercials, which tend to repeat over and over, can get a bit tedious.

According to other online information, Fullscreen will have a 30-day free trial if you want to sample it first. In addition to library movies and TV shows from Sony Pictures Television, NBCUniversal, Warner Bros. and MTV, original content will also be offered.

Some of the programming already announced includes Dawson’s Creek, Saved by the Bell andChappell’s Show,.

Daria and Happy Endings.

Original programming  includes Electra Woman & Dyna Girl and Filthy Preppy Teen$.