Let’s face it. Osceola County may never be able to go head to head with Orlando when it comes to tourism. But thanks to its marketing agency it is prepared to carve out its own little niche.

Going into its third year since reorganizing as a private entity, Experience Kissimmee recently laid out how it would compete in a pretty saturated tourism market.

Working with a new ad agency (Spark) and web developer (Verb), EK will travel far and wide to promote that Kissimmee is a place to vacation, relax and do unique things. We applaud their efforts. Because while we don’t have the theme parks filled with wild rides, we certainly have something to offer. We have great eco-tourism opportunities, shopping areas and some pristine parks. But Experience Kissimmee seems to be thinking bigger and that could lead to better tourism numbers. But it’s going to be Experience Kissimmee’s mission to shift Kissimmee’s image to reposition it as a quality tourist destination. It doesn’t sound like it’s going to be an easy task. But we would like to think  the tourism agency has the right people in place to get the job done. Let’s hope that is indeed the case.

The organization last week showed off its new aggressive strategies to continue the upward trend of Tourist Development Tax collections. It will use the new strategies to improve on its tourism marketing campaigns later this year. It will continue its winter campaigns in major northeast markets such as Boston, New York and Philadelphia, pushing warm, sunny winter vacations in sunny Kissimmee, and will use a dedicated web address (WinterSunderland.com) for that campaign.

Experience Kissimmee will also enhance its web presence to transport people to the destination effectively via all manner of devices – computer, tablet and phone.

It’s going to be interesting to see what the end result is going to be. We may never have a Disney World, but then again, who says we need one?