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Florida shoppers plan to spend more this holiday season

Posted on Monday, November 27, 2017 at 12:44 pm

Over one in four Floridians (28 percent) say they will spend more on gifts in 2017, according to a recent AAA Consumer Pulse survey. The boost in spending comes from a strong labor market, which is generating higher incomes and boosting consumer confidence. Overall, AAA has seen a 40 percent increase in shoppers who say they will spend more money on gifts this holiday season.

When will they shop?

November is the busiest time of year for holiday shopping, according to AAA research. The majority (80 percent) of consumers will begin their holiday shopping before December. The top shopping days for consumers are all in November: Black Friday (52 percent), Cyber Monday (51 percent), and Thanksgiving Day (20 percent). The average Florida shopper plans to spend $951 on gifts – a spending increase of 9 percent over last year.

“According to our research, Black Friday and Cyber Monday are expected to be the busiest shopping days,” said Belinda Dabrowski, managing director, AAA Partnership Development, The Auto Club Group. “Gift cards and apparel will be at the top of most lists this holiday season.”

Gifts consumers want under the tree

  • Gift Cards (27 percent)
  • Cash (23 percent)
  • Clothing (11 percent)
  • Travel (9 percent)
  • Electronics (7 percent)

Gift cards, cash, and clothing are the top gifts people want this holiday season. The top selling gift cards are Amazon, Home Depot, and Lowes, according to AAA.

“Gift cards can take some of the stress out of holiday shopping,” said Dabrowski. “Purchasing a gift card allows the recipient to purchase items they enjoy and the savvy shopper can also enjoy some benefits as well. Many companies, including AAA, have some great perks for gift card buyers this holiday season.