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Butterscotch Night at the Dairy Queen, an old favorite reigns supreme for one night at the St. Cloud restaurant

Posted on Thursday, March 20, 2014 at 4:14 pm






By Peter Covino
A&E Editor
It has been quite a while since the DQ Cone Man visited the St. Cloud Dairy Queen, but on Butterscotch Night, just about anything can happen.
The appearance of the DQ Man greeting customers Tuesday (he is also called “Curly the Cone”), pretty much made it official. Something big was happening at Dairy Queen.
The butterscotch flavor had disappeared off the menu of the St. Cloud restaurant, and many other Dairy Queens nationwide. And butterscotch aficionado and local resident, Kelly Trace,  a frequent visitor to the DQ, decided to take action.
Butterscotch is one of the less popular flavors. And with competition like French Silk Pie, Chocolate Extreme and Midnight Truffle, all DQ Blizzard varieties, it has been an uphill battle for the lowly butterscotch.
In recent weeks, Trace has taken to her Facebook account and other social network venues to plead her case to bring back butterscotch. St. Cloud Dairy Queen owner John Waldbieser and Ryan Hobbs, who is general manager, agreed to let Trace have it her way, and butterscotch was back in a big way, at least for one night.
People traveled from as far away as Orlando to delve into Butterscotch Blizzards, parfaits, Dilly Bars, dipped cones and more.
“There is one family here that always has dinner out on Tuesdays, but they moved it here because of Butterscotch Night,” Trace said.
There was hardly an empty table at the St. Cloud DQ, including the outdoor patio area, and the line to partake in the butterscotch madness seemingly hardly ever ebbed.
While the giant ice cream cone man also was on hand, Trace served as the official greeter since giant ice cream cones can’t talk, welcoming diners to Butterscotch Night. Many were there because they had heard about the promotion, but a few looked at her like maybe she was wearing that ice cream cone outfit.
“I am really happy so far,” Trace said of the large turnout. Trace spent more than four hours at the event, which began at 6 p.m. and continued until 10 p.m. After more than an hour, she still hadn’t made her butterscotch selection, with all the greeting and handshaking.
“I think am going to have a butterscotch chip shake, but in 15 minutes I might decide on something else. It’s all fat-free tonight,” she said jokingly.
Bob Shepard, a former employee at both the Kissimmee and St. Cloud Dairy Queens, drove down from Orlando to get a butterscotch treat.
“It has probably been four or five years since they have had butterscotch here,” Shepard said.
Robin Hinson, a newly-transplanted St. Cloud resident, from Kissimmee, was happily finishing off his Butterscotch Peanut Butter Bash Sundae, while recalling Dairy Queen memories.
“I used to have a stuffed Dairy Queen character hanging from the rearview mirror of my car,” Hinson said. Which also prompted Hinson with maybe another quest for Trace.
“They should get Dennis the Menace back,” he said.  The popular cartoon and TV character had been used extensively in Dairy Queen advertising. Dennis was used in advertising from 1971 until 2001, according to website Wikipedia.
“When they took butterscotch off the menu, was the day that Earth stopped spinning,” said Kevin Waldbieser, a nephew of the owner, and a true butterscotch fan.
The Earth was back in rotation mode Tuesday and the stars also were in the right alignment. Butterscotch was back.
And according to manager Hobbs, it should be back for good, but not with as many varieties.
“We will keep the butterscotch cone and some other menu items,” Hobbs said.