It’s the St. Cloud picture show. St. Cloud Twin theater gets a facelift and a fresh interior in its auditoriums
By Peter Covino
The oldest movie theater in Osceola County is about to get a lot better.
The St. Cloud Twin, the county’s only locally-owned movie theater has a new look inside, and is about to get a facelift outside as well.
With the help from a grant by the St. Cloud CRA and St. Cloud Main Street, the hometown theater, which has been part of the city’s downtown since 1917, has new seating and paint inside, and it will be getting a new movie marquee outside.
“We applied for the $5,000 grant with the CRA last April,” said theater co-owner, Jason Crain, who bought the theater with business partner Patrick Sirois in 2004.
Both the CRA and St. Cloud Main Street were instrumental through the whole process, Crain said.
St. Cloud Main Street Executive Director Paula Stark got the ball rolling on the project, suggesting the downtown association and the CRA could help with the project.
The theater has been open during the remodeling.
The project should be completed by the end of next week with the installation of the new LED marquee.
That means Crain won’t be outside dealing with rearranging letters to advertise this week’s movies.
The St. Cloud Twin features two first-run movies each week. The two auditoriums have 134-seats and 106-seats.
“People seem to like the new seats,” Crain said, which are more comfortable and also feature cup holders that can be moved out of the way when not in use.
Crain said he usually has a wide selection of films to choose from to show at the theater, but not every film is available for screening.
Sometimes the print distribution is limited and he is in competition with the large chains.
But for the most part, the large theaters are not a threat to his business.
“This is the only theater around for miles,” he said. The Loop in Kissimmee, featuring a Regal theater multiplex, has the only other theater complex in Osceola County.
The St. Cloud theater is more family-oriented.
“We hardly ever show an R-rated film,” he said.
Main Street director Stark said the theater is an important part of the city’s downtown district.
“It is an anchor to downtown,” she said. “It is a hidden treasure we really support.”
Not surprisingly, Crain is a big movie fan, which was a major reason to open a movie theater.
He and Sirois decided on St. Cloud mostly because the opportunity was there. The previous owner was ready to sell.
The theater was in good shape when they took over, and the new improvements should just make for a better movie-going experience.
Other recent improvements included a digital film upgrade in 2012.
Crain hopes there will be some other changes in the near future, possibly to the theater lobby. Those changes could include a small sitting area currently occupied by some arcade games.
There also is the possibility of reducing the size of the larger auditorium into one larger auditorium and one small one seating only about 20 patrons. A third theater would give theater-goers a bigger selection to choose from, he said.
The St. Cloud Twin Theater is located at 1110 10th St. You can check out show times for films, and purchase tickets online, at www.stcloudtwin.com.