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Heritage Club designed to elevate event experience at Silver Spurs Arena

Posted on Wednesday, July 23, 2014 at 2:13 pm

News-Gazette Photos/Ken Jackson Osceola Heritage Park representatives held the formal grand opening recently for the Heritage Club, above, a new 3,500 square-foot amenity that includes a full bar, a full house sound system, more than a dozen flat screen televisions and digital presentation capabilities. Below, the band The Loria Brothers takes the stage to provide the entertainment.

News-Gazette Photos/Ken Jackson
Osceola Heritage Park representatives held the formal grand opening recently for the Heritage Club, above, a new 3,500 square-foot amenity that includes a full bar, a full house sound system, more than a dozen flat screen televisions and digital presentation capabilities. Below, the band The Loria Brothers takes the stage to provide the entertainment.

By Ken Jackson
Staff Writer
The Silver Spurs Arena has proven its worth as one of the top-grossing venues of its size in the state over the past three years, so it’s not just a place to see a rodeo, a car show or state high school sports championships.
Now, with the opening of The Heritage Club, it’s also a place to hold a business luncheon, an intimate family gathering like a wedding reception, or the pre-party or after-party for a major show.
Osceola Heritage Park representatives held the formal grand opening last week for its newest 3,500 square-foot amenity that includes a full bar, a full house sound system, more than a dozen flat screen televisions and digital presentation capabilities.
The Heritage Club, tucked in semi-seclusion in the southwest part of the building, provides space to hold an event with a full meal catered by Savor Osceola, OHP’s food and beverage arm, and executive chef Tony Donnelly.
The combination of dark hardwood floors, comfortable seating, soft lighting, space for a band to play and memorabilia of distinguished acts who have played the Spurs in the past helps create a whole spectrum of vibes — part club, part bar, part restaurant.
The club will get its first stress tests soon when it plays hosts to premium pre-show parties for upcoming marquee events such as the Hip Hop Legends Summer Jam that includes DMX and Biz Markie Aug. 9 and the recently-announced appearance by Cheech and Chong along with the ‘70s funk band War.
And leave it to OHP’s marketing masterminds to make the possibilities endless. For the Cheech and Chong and War event, a pre-concert event in the Heritage Club is billed as the “Pre-Show Munchies.”
Rich Mastroberte, OHP’s director of marketing and sales, said the club is the newest way for the arena to widen its appeal and offerings.
“It’s all about elevating the concert event experience, and providing our guests another nuance,” he said. “Artists can come and chill with the folks after a concert. But it’s also a great place for corporate parties, wedding parties, and for the community to come have their event. And Savor gets to cater it.”
OHP General Manager Robb Larson said his staff came up with the idea of a more upscale offering  two years, and once the planning and permitting process began the construction went quickly.
“Our goal since the day we came in here has been to provide the best entertainment for every patron that walks in, and this clearly adds to that. This allows us to take our customer service to a new level,” he said as he navigated the opening party among invited guests from the county who seemed impressed by the memorabilia and the
food stations.
While the space has been finished for months, Larson expressed how well the room played full of people enjoying food, drinks and the Loria Brothers playing cover hits live on the band stage.
“This feels modern, when you walk in here you feel like it’s 2014,” he said. “I can bring a promoter in here when there’s nothing going on and we’ll sit by ourselves in front of these autographed pictures and talk business. Just that makes an impact on our sales, it beats sitting in a sterile office.”
It may have already made an impact, as Larson said he entertained the promoter of the Hip Hop Legends event inside the club.
“I gave a tour of this in the early spring and his eyes lit up. And he’s doing a show here now. In many ways, this will drive business as we try to sell the building,” he said. “When we sell this out, the people who can’t get in here are going to hear about it and for the next show they’ll be the first in line to get in. And when there are not events going on the community is welcome to have their private party here.”
The de facto Wall of Fame inside the Heritage Club, showing off the performers, athletes and promoters who have already brought events to the Silver Spurs Arena, makes Larson wonder what he and his staff will now be able to accomplish with the VIP-type offering now available.
“I look at that wall and I get tired realizing how busy we’ve been. But it legitimizes why we’re here,” he said. “When you’re talking with promoters and people who want to do business here, success breeds success. ‘If they’re good enough for Don King, why wouldn’t I bring my event here?’”

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